The Placer.ai and Unacast alternative built for decisions, not dashboards.

Placer gives you charts. Unacast gives your data team signals to process.
Gini gives you the answer, in plain English.
Now live in New York, Massachusetts and Texas.

Start for free

Ask Gini

Trusted by 600+ retail teams across Europe and the US

Why Gini outperforms competition

Data tells you what happened. Gini tells you what to do next. That is the difference between a foot traffic platform and a location intelligence companion.

Gini

Placer.ai

Unacast

AI companion, natural language

Data accuracy

GPS, 5 to 10 meter street-level

Panel-based estimates

Setup and onboarding

None, ask your first question today

Training required

Training required / Lengthy API integration

Foot traffic measurement

Raw data only

Geographic coverage

US (New York, Massachusetts, Texas) and Europe

US only

Competitive benchmarking

P&L site forecasting

GDPR compliant

Transparent pricing

AI assistant (chat interface)

Less waiting.
More deciding.

90%

Store opening success rate

Faster than traditional site research

Year 1

Average payback on new locations

Placer and Unacast are built for data teams.
Gini is built for you.

Placer.ai gives you data to interpret. Unacast gives your team signals to process. Gini gives you the answer. Without the overhead.

Gini

Placer.ai

Unacast

Built for

Business decision-makers

Analysts with dashboards

Data engineers with APIs

Output

Direct answer + reasoning

Charts + foot traffic data

Raw mobility signals

Time to first insight

Seconds

Hours to days

Weeks of integration

From market question to
investment decision in minutes
See Gini in action.

Step 1

Define your territory

Set your target geography. Gini maps demand concentration and competitive density before you ask your first question.

Step 2

Analyze foot traffic and demand signals

Understand where people actually go, by hour, day, and season. See which zones are growing and where your target customer spends time.

Step 3

Profile the local catchment

Demographics, income, lifestyle segments, spending patterns. Know whether the right customer is already in the area.

Step 4

Benchmark against competitors

See how your planned location compares to nearby competitors. Identify their gaps and your opportunity to take share.

Step 5

Forecast site revenue potential

Model P&L scenarios grounded in real catchment data. Go from "interesting location" to a concrete estimate of what it is worth.

Step 6

Build your investment brief

Export a board-ready summary with site scoring, catchment profile, competitive context and P&L range. Everything leadership needs to approve the next move.

This is how Five Guys decides.

Five Guys uses Gini to get a precise view of foot traffic for any location: by hour, by day, by visitor profile. What used to rely on intuition and on-site visits now takes minutes, not weeks.

Try Gini for free

"Tools like Gini help support decisions with concrete data , which is important when justifying new sites."

Juan Carlos Martin Head of Expansion Retail

"We save time and money by focusing only on the analysis of high-potential locations."

Geoffrey Roland Head of geomarketing and customer insights

"80% of our new openings exceed projected revenue."

Marcel Cézar Franchise Director

FAQ

How is Gini different from both Placer.ai and Unacast?

Placer.ai is a foot traffic dashboard: you get data, you interpret it. Unacast is a raw data provider: you get signals, your data team processes them. Gini is neither. Ask Gini a question in plain English and get a direct answer with reasoning. No dashboards. No data pipelines. No analyst in the loop.

Where is Gini available in the US?

Gini is live in New York, Massachusetts and Texas, with GPS-based mobility data at street level, and also covers Europe. More states are on the way. If you operate across several markets, or plan to expand internationally, Gini sees the full picture.

I already use Unacast for data feeds. Can I also use Gini?

Yes. They operate at different layers. Unacast feeds raw signals to your data team. Gini is where your business team gets direct answers without waiting for that pipeline.

Is Gini harder to set up than Placer or Unacast?

The opposite. Gini requires zero setup and zero training. Type your first question and get an answer in seconds. Unacast requires API integration. Placer requires onboarding and training. Gini starts the moment you open it.

Does Gini work for smaller retail teams, or is it enterprise-only?

Gini works for any retail or real estate team making location decisions, whether you're opening your 5th store or your 500th. You can sign up and start testing without a sales call.

Why does GDPR matter when choosing a location intelligence tool?

If you also operate in Europe, your data provider must comply with GDPR. Gini by Mytraffic is EU-native, built on privacy-safe GPS signals with no personally identifiable information. Placer.ai and Unacast are US-native platforms, and GDPR compliance is not their starting point.

What exactly is Gini by Mytraffic?

Gini is a location intelligence companion, not a dashboard or a data dump. You ask a question about any location, market, or expansion opportunity, and Gini gives you a direct answer backed by real GPS mobility data.

Is Gini free to try?

Yes. Sign up, ask your first question about a location in New York, Massachusetts or Texas and get a real answer in seconds. No sales call needed.

Where does Gini's data come from?

Gini by Mytraffic uses proprietary GPS-based mobility signals aggregated from 1B+ anonymous location data points across 30+ countries. All data is processed in full compliance with GDPR — no personally identifiable information, no individual tracking.