--- title: Placer.ai Alternatives · Decisions, Not Dashboards . Gini description: Placer.ai shows dashboards. Gini gives decisions. See why retailers switch. Try free. --- ![header-logo](https://43242180.fs1.hubspotusercontent-na1.net/hubfs/43242180/header-logo.png) [Log in](https://gini.myt.ai/login) [Sign up free](https://gini.myt.ai/sign-up) # The Placer.ai alternative built for decisions, not dashboards. Now live in New York, Massachusetts and Texas. Ask Gini about any location and get an answer in seconds. [Start for free](https://gini.myt.ai/sign-up) - Which of these 3 Dallas locations gets the most foot traffic from my target customers? - Why did foot traffic drop at my Boston store last month, and what should I do? - Where should I open my next store in Manhattan? [Ask Gini](https://gini.myt.ai/sign-up) ![hero-bg-optimized](https://lp.mytraffic.io/hubfs/hero-bg-optimized.png) #### Trusted by 600+ retail teams across Europe and the US ![krispy-kreme](https://lp.mytraffic.io/hubfs/krispy-kreme.png) ![slider-light-2](https://lp.mytraffic.io/hubfs/slider-light-2.png) ![five-guys](https://lp.mytraffic.io/hubfs/five-guys.png) ![under-armour](https://lp.mytraffic.io/hubfs/under-armour.png) ![dior](https://lp.mytraffic.io/hubfs/dior.png) ![sephora](https://lp.mytraffic.io/hubfs/sephora-france.png) ## Why Gini outperforms Placer Data tells you what happened. Gini tells you what to do next. That is the difference between a foot traffic platform and a location intelligence companion. Gini Placer.ai Foot traffic measurement AI companion, natural language Visitor demographics Geographic coverage US (New York, Massachusetts, Texas) and Europe US only Competitive benchmarking P&L site forecasting Historical data GDPR compliant Data accuracy GPS, 5 to 10 meter street-level Panel-based estimates Transparent pricing Setup and onboarding None, ask your first question today Training required ## Less waiting. More deciding. 90% Store opening success rate 4x Faster than traditional site research Year 1 Average payback on new locations ## From market question to investment decision in minutes Step 1 ### Define your territory Set your target geography. Gini maps demand concentration and competitive density before you ask your first question. Step 2 ### Analyze foot traffic and demand signals Understand where people actually go, by hour, day, and season. See which zones are growing and where your target customer spends time. Step 3 ### Profile the local catchment Demographics, income, lifestyle segments, spending patterns. Know whether the right customer is already in the area. Step 4 ### Benchmark against competitors See how your planned location compares to nearby competitors. Identify their gaps and your opportunity to take share. Step 5 ### Forecast site revenue potential Model P&L scenarios grounded in real catchment data. Go from "interesting location" to a concrete estimate of what it is worth. Step 6 ### Build your investment brief Export a board-ready summary with site scoring, catchment profile, competitive context and P&L range. Everything leadership needs to approve the next move. # This is how Five Guys decides. Five Guys uses Gini to get a precise view of foot traffic for any location: by hour, by day, by visitor profile. What used to rely on intuition and on-site visits now takes minutes, not weeks. [Try Gini for free](https://gini.myt.ai/sign-up) ## "Tools like Gini help support decisions with concrete data , which is important when justifying new sites." Juan Carlos Martin Head of Expansion Retail ![pepco](https://lp.mytraffic.io/hubfs/pepco.jpg) ## "We save time and money by focusing only on the analysis of high-potential locations." Geoffrey Roland Head of geomarketing and customer insights ![kiabi](https://lp.mytraffic.io/hubfs/kiabi.jpg) ## "80% of our new openings exceed projected revenue." Marcel Cézar Franchise Director ![acuitis](https://lp.mytraffic.io/hubfs/acuitis.jpg) ## FAQ ### What is the main difference between Gini and Placer.ai? Placer.ai is a data platform. It gives you foot traffic charts and lets you build reports. Gini is an AI companion. You ask it a question about any location and it gives you a clear, reasoned answer. The difference is not just the interface. It is the entire workflow. ### Where is Gini available in the US? Gini is live in New York, Massachusetts and Texas. Sign up, pick a location in one of these states and run your first analysis today. More states are on the way. ### Who uses Gini? Retail and real estate teams at JLL, H&M, Hugo Boss, BNP Paribas Real Estate, Five Guys and 600+ others. Mostly heads of expansion, real estate directors and strategy teams who need to move fast on location decisions. ### How accurate is Gini's data? Gini uses GPS signals at 5 to 10 meter accuracy, street-level. Placer.ai relies on panel-based estimation, extrapolating from a sample. When you are signing a 10-year lease, that difference in precision is not minor. ### Is Gini GDPR compliant? Yes. All data is anonymized and aggregated at source, built to European privacy standards. Placer.ai has publicly stated it does not operate in EU member states. Their data model is structurally incompatible with GDPR. ### How much does Gini cost compared to Placer.ai? Gini has public, self-serve plans. You can sign up and start testing without a sales call. Placer.ai does not publish pricing for its paid plans and works mostly on custom enterprise contracts. ### Can Gini forecast revenue for a site, not just traffic? Yes. Gini models P&L scenarios based on real catchment data, foot traffic volume, competitive density and comparable sites in your portfolio. A traffic chart tells you what happened. Gini tells you what a site is worth. ### How long does it take to get started? No setup, no training, no onboarding call. Create an account, ask your first question about a location in New York, Massachusetts or Texas, and get your answer in minutes. ## The decision is one question away. Gini is now live in New York, Massachusetts and Texas. Create your account and test it on your own sites. [Try Gini for free](https://gini.myt.ai/sign-up) [![footer-2-logo-link](https://43242180.fs1.hubspotusercontent-na1.net/hubfs/43242180/footer-2-logo-link.png)](https://lp.mytraffic.io/?hsLang=en) Location intelligence platform for smarter business decisions. Company - [About](https://www.mytraffic.io/en/about-us?hsLang=en) - [Product](https://www.mytraffic.io/en/gini?hsLang=en) - [Contact](https://www.mytraffic.io/en/contact?hsLang=en) Social media - [Facebook](https://www.facebook.com/MyTrafficTM/) - [LinkedIn](https://www.linkedin.com/company/13224055) - [X (Twitter)](https://x.com/MYTRAFFIC_TM) © 2026 Gini by MyTraffic [Terms of services](https://www.mytraffic.io/en/terms-and-conditions?hsLang=en) [Privacy](https://www.mytraffic.io/en/privacy-policy?hsLang=en)