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Data analysis built for location decisions.

Ask any question about your market. Gini analyzes spatial, footfall, and retail data and gives you a clear answer. No analyst. No setup.

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Trusted by 600+ retail teams across Europe and North America

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under-armour
five-guys
krispy-kreme
dior

This is how Five Guys decides.

Five Guys uses Gini to get a precise view of foot traffic for any location — by hour, by day, by visitor profile. What used to rely on intuition and on-site visits now takes minutes, not weeks.

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Try Gini for free

Location intelligence at scale

90%

Store opening success rate

4x

Faster than traditional site research

80%

New locations that beat year-1 targets

Year 1

Average payback on new locations

Meet Gini, your location intelligence companion.

Most retail teams have data. What they're missing is a clear answer. Gini takes location data and turns it into decisions. Ask a question about any market, any store, any competitor and get a direct, evidence-backed response in minutes.

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Ask Gini for free

Every retail location question. One companion.

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Catchment area analysis

See how many people visit any location, when they come, and how long they stay.

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Understand visitor behavior

Profile visitor demographics, income levels, and lifestyle segments for any zone. Know whether the right customer is already there before committing.

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Track the competition

Monitor competitor footfall, catchment overlap, and market share shifts across any territory. See where they are gaining ground, where they are exposed, and where the opportunity lies for your brand.

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Find your next opportunity

Identify territories with high demand and low competitive pressure. Understand which markets are underserved, prioritize the right locations, and move before your competitors do.

From question to
decision in minutes

Step 1

Define your territory

Set your target geography. Gini maps demand concentration and competitive density before you ask your first question.

Step 2

Analyze foot traffic and demand signals

Understand where people actually go, by hour, day, and season. See which zones are growing and where your target customer spends time.

Step 3

Profile the local catchment

Demographics, income, lifestyle segments, spending patterns. Know whether the right customer is already in the area.

Step 4

Benchmark against competitors

See how your planned location compares to nearby competitors. Identify their gaps and your opportunity to take share.

Step 5

Forecast site revenue potential

Model P&L scenarios grounded in real catchment data. Go from "interesting location" to a concrete estimate of what it is worth.

Step 6

Build your investment brief

Export a board-ready summary with site scoring, catchment profile, competitive context, and P&L range. Everything leadership needs to approve the next move.

"Tools like Gini help support decisions with concrete data , which is important when justifying new sites."

Juan Carlos Martin Head of Expansion Retail
pepco

"We save time and money by focusing only on the analysis of high-potential locations."

Geoffrey Roland Head of geomarketing and customer insights
kiabi

"80% of our new openings exceed projected revenue."

Marcel Cézar Franchise Director
acuitis

“MyTraffic allows us to evaluate locations much faster and make better expansion decisions.”

Tommy Lebel Vus.js Expert & Tech Lead
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FAQ

What is Gini?

Gini is an AI companion for retail and real estate teams. You ask a question about any location and get a clear, data-backed answer. No dashboards to configure, no analysts to brief.

How is Gini different from Placer.ai?

Placer shows traffic data on a dashboard and leaves you to interpret it. Gini gives you the recommendation, with the reasoning behind it. It is also significantly more affordable, built on higher-accuracy GPS data (5 to 10 meter vs. zip-code estimates), and fully GDPR-compliant.

What can Gini help me with?

Any decision that depends on location data. Understanding why a store is underperforming. Benchmarking a market before entering it. Profiling the customers in a catchment. Selecting and scoring candidate sites. If the answer lives in location data, Gini finds it.

How accurate is the data?

GPS-based, 5 to 10 meter accuracy at street level. Sourced from 100+ data providers and continuously updated, so you are never working from stale snapshots.

Is Gini GDPR compliant?

Yes. Gini is built to European data privacy standards, which exceed current US requirements. All data is anonymized and aggregated

Do I need a data or analytics team to use Gini?

No. Gini is built for business leaders, not analysts. You type a question in plain language and Gini answers it.

How do I get started?

Book a 30-minute demo with our team or start a free trial directly. No contract, no setup.