Geomarketing intelligence built for Nordic markets.

Understand foot traffic, map demand zones, and benchmark competitors across Scandinavia. Clear answers in under an hour.

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Trusted by 600+ retail and real estate brands across Europe

Location intelligence at scale

90%

Store opening success rate

Faster than traditional site research

80%

New locations that beat year-1 targets

Year 1

Average payback on new locations

Every location question. One companion.

Where should I open my next location?

Gini analyzes foot traffic, demographics, competition, and catchment area potential for any location, and tells you straight whether it's worth it.

How do my stores compare to competitors?

See competitor footfall, customer profiles, and market share by zone. Gini shows you exactly where you're winning and where you're losing ground, in minutes.

The data behind every answer

100+ data sources combined. GPS signals, mobile data, POI datasets, and demographic databases across 30+ European countries, continuously updated in real time.
10M+ locations analyzed. Every answer Gini gives you is benchmarked against millions of real locations, so you always know how your site truly compares.
5-10 meter accuracy. Granular enough for street-level decisions, whether you're evaluating a single storefront or mapping an entire expansion territory.

See Gini in action

Most location decisions still rely on gut feel and weeks of analyst work.
Watch how geomarketing teams use Gini to analyze any territory, benchmark locations,
and get instant answers about catchment areas and market potential.
No report to wait for. Just ask the question and read the answer.

Start with Gini

Leading brands trust Gini

Use reliable location intelligence to attract more visitors, increase revenue, and reduce risk when selecting or managing physical sites.

"Tools like MyTraffic help support decisions with concrete data, which is essential for justifying new locations internally or comparing options across different markets."

Juan Carlos Martin

Head of Expansion Retail

"We save time and money by focusing only on the analysis of high-potential locations."

Geoffrey Roland

Head of geomarketing and customer insights

"80% of our new openings exceed projected revenue."

Marcel Cézar

Franchise Director

"We reduce the risks associated with expansion and increase the performance of our network."

Erwan De Guichen

CEO

FAQ

What is Gini by Mytraffic?

Gini is a location intelligence companion powered by 1B+ proprietary mobility signals. You ask a question about any location. Gini gives you a clear, data-backed answer.

How is Gini different from traditional geomarketing tools?

Traditional tools give you dashboards and data. Gini gives you decisions. No setup, no training, no consultants, just type your question and get an answer.

What industries use Gini?

Retail, F&B, real estate, media, EV, and public sector. If your business has a physical location, or is choosing one, Gini is for you.

How fast can I get started?

Immediately. No contract. No setup. Ask your first question for free.

What exactly is Gini by Mytraffic?

Gini is a location intelligence companion, not a dashboard, not a data dump. You ask a question about any physical location in plain language, and Gini gives you a clear, data-backed answer in minutes. Built on 1B+ proprietary mobility signals across 30+ European countries. No training required, no consultants needed.

Is Gini free to try?

Yes. No credit card, no contract, no setup. Ask your first location question for free and get a real answer in minutes. Paid plans unlock deeper analysis, exports, and multi-location workflows, but you don't need one to see exactly what Gini can do.

Where does Gini's data come from, and is it GDPR compliant?

Gini by Mytraffic uses proprietary GPS-based mobility signals aggregated from 1B+ anonymous location data points across 30+ countries. All data is processed in full compliance with GDPR, no personally identifiable information, no individual tracking. You get population-level insights built on privacy-safe, aggregated signals.