Your media budget is spending in the wrong places.

Most brands plan media around where they think their audience is. Gini shows you where they actually walk, shop, and spend time, so every placement works harder.

Analyze a location

Ask Gini

Trusted by 600+ retail and media brands across Europe

Location intelligence at scale

99%

Store opening success rate

16x

Faster than traditional site research

80%

New locations that beat year-1 targets

Year 1

Average payback on new locations

Plan media where your audience actually is

Find high-traffic zones before you book

Don't guess which billboards or activations will land. Gini maps foot traffic density by area, hour, and audience type, so you book where the right people actually go.

Profile your audience by location zone

It's not enough to know how many people pass by. Gini shows you who they are: demographics, spending habits, brand affinity. Target the right crowd, not just a big one.

Data-backed proof behind every placement

100+ data sources combined. GPS signals, mobile data, demographic datasets across 30+ countries for comprehensive audience mapping at street level.
10M+ locations analyzed. Benchmark any address against millions of real locations, so you know exactly how your media zone ranks versus alternatives.
5-10 meter accuracy. Precise enough to validate individual billboard sites, OOH panels, or pop-up activation zones with confidence.

See Gini in action

Most location decisions still rely on gut feel and weeks of analyst work.
Watch how geomarketing teams use Gini to analyze any territory, benchmark locations,
and get instant answers about catchment areas and market potential.
No report to wait for. Just ask the question and read the answer.

Start with Gini

Leading brands trust Gini

Use reliable location intelligence to attract more visitors, increase revenue, and reduce risk when selecting or managing physical sites.

"Tools like MyTraffic help support decisions with concrete data, which is essential for justifying new locations internally or comparing options across different markets."

Juan Carlos Martin

Head of Expansion Retail

"We save time and money by focusing only on the analysis of high-potential locations."

Geoffrey Roland

Head of geomarketing and customer insights

"80% of our new openings exceed projected revenue."

Marcel Cézar

Franchise Director

"We reduce the risks associated with expansion and increase the performance of our network."

Erwan De Guichen

CEO

FAQ

What data does Gini use for media planning?

Gini uses pedestrian and vehicle flow data, visitor profiles, peak traffic patterns, all from 1B+ proprietary mobility signals across Europe.

Can I analyze specific streets or neighborhoods?

Yes. Gini works at address level — analyze a specific street, a shopping district, or map an entire campaign territory.

What about OOH and DOOH planning specifically?

Gini is ideal for OOH. Ask which specific sites get the most traffic from your target demographic, what times of day, and how two sites compare. You get a ranked recommendation, not just raw numbers.

Does Gini work for agencies or only brands?

Both. Agencies use Gini to build client proposals with data behind every placement. Brands use it to brief agencies better and validate plans before signing.

What exactly is Gini by Mytraffic?

Gini is a location intelligence companion, not a dashboard, not a data dump. You ask a question about any physical location in plain language, and Gini gives you a clear, data-backed answer in minutes. Built on 1B+ proprietary mobility signals across 30+ European countries. No training required, no consultants needed.

Is Gini free to try?

Yes. No credit card, no contract, no setup. Ask your first location question for free and get a real answer in minutes. Paid plans unlock deeper analysis, exports, and multi-location workflows, but you don't need one to see exactly what Gini can do.

Where does Gini's data come from, and is it GDPR compliant?

Gini by Mytraffic uses proprietary GPS-based mobility signals aggregated from 1B+ anonymous location data points across 30+ countries. All data is processed in full compliance with GDPR, no personally identifiable information, no individual tracking. You get population-level insights built on privacy-safe, aggregated signals.