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Going to ICSC? Walk in with answers.

Gini has the answers already.
Ask about any US retail location, shopping center catchment area, or expansion opportunity and get a data-backed answer before the first session starts.

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  • Which retail corridors in this market are outperforming right now?
  • How does this shopping center's foot traffic rank in its submarket?
  • Where are the strongest consumer demand zones for new retail space?
  • What's the trade area overlap between these two candidate sites?
Ask Gini
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Trusted by 600+ commercial real estate and retail brands across Europe and North America

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Meet Gini, your location intelligence companion.

The questions you bring to ICSC deserve better than gut feeling.
Gini takes location data and turns it into decisions. Ask about any Las Vegas market, any store, any competitor and get a direct, evidence-backed response in minutes.

Book a demo
Ask Gini for free

Location intelligence at scale

4x

Faster than traditional market due diligence

80%

Location investments that outperform year-1 projections

< 1h

From market question to investment-ready site analysis

Year 1

Average payback on data-backed location investments

Every CRE location question. One companion.

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Catchment area analysis

See how many people visit any location, when they come, and how long they stay.

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Understand visitor behavior

Profile visitor demographics, income levels, and lifestyle segments for any zone. Know whether the right customer is already there before committing.

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Track the competition

Monitor competitor footfall, catchment overlap, and market share shifts across any territory. See where they are gaining ground, where they are exposed, and where the opportunity lies for your brand.

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Find your next opportunity

Identify territories with high demand and low competitive pressure. Understand which markets are underserved, prioritize the right locations, and move before your competitors do.

From question to
decision in minutes

Step 1

Enter your candidate sites

Drop in your shortlisted sites. Gini instantly loads trade area data, foot traffic benchmarks, and competitive context for each location.

Step 2

Compare foot traffic across sites

See real footfall volumes for each candidate — by hour, day, and season. Identify which site attracts the most traffic from the right catchment.

Step 3

Profile each catchment area

Map who lives, works, and shops within each site's trade area. Compare demographics, spending power, and lifestyle profiles side by side.

Step 4

Benchmark against the submarket

Score each candidate against comparable sites in their submarket. See which location outperforms the market average — and by how much.

Step 5

Stress-test with competitive context

Identify nearby competitors, demand gaps, and market saturation for each site. Know exactly who you'd be competing with from day one.

Step 6

Get a ranked site recommendation

Gini scores and ranks every candidate. Export a decision-ready brief with site scores, catchment profiles, and competitive context — everything you need to close the deal.

"Tools like Gini help support decisions with concrete data , which is important when justifying new sites."

Juan Carlos Martin Head of Expansion Retail
pepco

"We save time and money by focusing only on the analysis of high-potential locations."

Geoffrey Roland Head of geomarketing and customer insights
kiabi

"80% of our new openings exceed projected revenue."

Marcel Cézar Franchise Director
acuitis

“MyTraffic allows us to evaluate locations much faster and make better expansion decisions.”

Tommy Lebel Vus.js Expert & Tech Lead
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This is how Five Guys decides.

Five Guys uses Gini to get a precise view of foot traffic for any location — by hour, by day, by visitor profile. What used to rely on intuition and on-site visits now takes minutes, not weeks.

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Try Gini for free

FAQ

What exactly is Gini by Mytraffic?

Gini is an AI companion for retail and real estate teams. You ask a question about any location and get a clear, data-backed answer. No dashboards to configure, no analysts to brief.

Can Gini work for my US locations?

Gini's location intelligence methodology works across any market with GPS mobility data. Book a demo and our team will show you exactly what your US portfolio looks like in Gini.

How accurate is the data?

GPS-based, 5 to 10 meter accuracy at street level. Sourced from 100+ data providers and continuously updated, so you are never working from stale snapshots.

Is Gini GDPR compliant?

Yes. Gini is built to European data privacy standards, which exceed current US requirements. All data is anonymized and aggregated

Do I need a data or analytics team to use Gini?

No. Gini is built for business leaders, not analysts. You type a question in plain language and Gini answers it.

How do I get started?

Book a 30-minute demo with our team or start a free trial directly. No contract, no setup.

Is Gini free to try?

Yes. No credit card, no contract, no setup call. Ask your first location question for free and get a real answer in seconds.