Foot traffic data that tells you what to do next.

Raw footfall numbers don't make decisions. Gini does. Ask any question about pedestrian flows, catchment areas, or location potential. Get a clear answer in minutes.

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Trusted by 600+ retail and media brands across Europe

Location intelligence at scale

90%

Store opening success rate

Faster than traditional site research

80%

New locations that beat year-1 targets

Year 1

Average payback on new locations

What can you ask Gini about foot traffic?

Which location has the highest footfall potential?

Compare sites head-to-head before you commit. Gini pulls pedestrian flow data for any address and tells you which one wins, and why.

Who visits this area, and when exactly?

Know your audience before you open. Gini profiles the visitors of any zone: age, income, spending habits, peak hours. No guesswork, no sampling bias.

Built on data you can trust

100+ data sources combined. GPS signals, mobile data, and location datasets across 30+ countries for pedestrian flow analysis without sensor hardware.
10M+ locations in the database. Benchmark any address against millions of real locations, so your footfall comparison is always based on real-world context.
5-10 meter accuracy. Precise enough to distinguish between two sides of the same street, giving you granular data at the level your decisions require.

See Gini in action

Most location decisions still rely on gut feel and weeks of analyst work.
Watch how geomarketing teams use Gini to analyze any territory, benchmark locations,
and get instant answers about catchment areas and market potential.
No report to wait for. Just ask the question and read the answer.

Start with Gini

Leading brands trust Gini

Use reliable location intelligence to attract more visitors, increase revenue, and reduce risk when selecting or managing physical sites.

"Tools like MyTraffic help support decisions with concrete data, which is essential for justifying new locations internally or comparing options across different markets."

Juan Carlos Martin

Head of Expansion Retail

"We save time and money by focusing only on the analysis of high-potential locations."

Geoffrey Roland

Head of geomarketing and customer insights

"80% of our new openings exceed projected revenue."

Marcel Cézar

Franchise Director

"We reduce the risks associated with expansion and increase the performance of our network."

Erwan De Guichen

CEO

FAQ

What foot traffic data does Gini use?

Gini by Mytraffic uses proprietary GPS-based mobility signals. Over 1 billion data points, covering pedestrian and vehicle flows across Europe. No sensor hardware required.

How is this different from buying raw footfall data?

Raw data tells you numbers. Gini tells you what to do with them. Ask a question in plain language, get a clear recommendation with the data behind it.

What geographies does Gini cover?

France, UK, Italy, Germany, Spain, and growing. Ask Gini and it will tell you exactly what's available for any specific address.

How accurate is the foot traffic data?

More accurate than manual counting, no weather bias, no sampling, no extrapolation. Continuously updated from real mobility signals.

What exactly is Gini by Mytraffic?

Gini is a location intelligence companion, not a dashboard, not a data dump. You ask a question about any physical location in plain language, and Gini gives you a clear, data-backed answer in minutes. Built on 1B+ proprietary mobility signals across 30+ European countries. No training required, no consultants needed.

Is Gini free to try?

Yes. No credit card, no contract, no setup. Ask your first location question for free and get a real answer in minutes. Paid plans unlock deeper analysis, exports, and multi-location workflows, but you don't need one to see exactly what Gini can do.

Where does Gini's data come from, and is it GDPR compliant?

Gini by Mytraffic uses proprietary GPS-based mobility signals aggregated from 1B+ anonymous location data points across 30+ countries. All data is processed in full compliance with GDPR, no personally identifiable information, no individual tracking. You get population-level insights built on privacy-safe, aggregated signals.